A woman and a man in black, each wearing a tracking visor, one charcoal and one orange

Stop
Flying
Blind

We help hospitality marketers track every booking and attribute revenue to the right channels.

Request a Signal Audit → See How It Works
✓ No monthly fees
✓ One-time setup
✓ Works with your system

Web Tracking (GTM)

Pixel-perfect setup across your site.

Server-Side Tracking

Capture every conversion reliably.

Accurate Attribution

Know which channels drive real revenue.

100K+
Bookings tracked for hospitality brands
→
How It Works

Two tracking layers. One complete picture.

Not every reservation system can do everything. We start with what works for your venue, and tell you exactly what is possible before you pay.

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1. Web Tracking (GTM)

  • ✓ Set up and optimise your tracking with Google Tag Manager and GA4.
  • ✓ One-time setup, works with every booking system including SevenRooms.
  • ✓ Visibility gap of 20 to 30% due to cookies, iOS and ad blockers.
$500 / AED 2,000 / £400
One-time setup

2. Server-Side Tracking

  • ✓ Capture bookings directly from your platform via secure server-side connections.
  • ✓ More durable against browser privacy changes, recovers lost conversions.
  • ✓ Available where your booking platform supports a webhook or API.
$130 / AED 500 / £100
Per month

GA4 & Google Tag Manager configured for your site

Server-side pipeline that recovers lost conversions

Meta, Google & TikTok conversions set up & verified

Full-funnel visibility from ad click to booking

Simple reports you can actually use

Pricing

Simple. Transparent. Effective.

Pay once to set up web tracking. Add the server-side layer monthly only where your platform supports it.

Web Tracking (GTM)

One-time setup
$500 / AED 2,000 / £400

Visibility gap of 20 to 30% due to cookies, iOS and ad blockers. Works with every booking platform.

Server-Side Tracking

Monthly retainer
$130 / AED 500 / £100

Recovers conversions the browser misses. More durable and reliable. Available where your platform supports it.

Questions

Straight answers.

Does this work with my booking system? +
Web tracking works with every reservation system, including SevenRooms, OpenTable and others. Server-side tracking depends on whether your platform sends reservation data back through a webhook or API. We confirm exactly what is possible for your platform in the Signal Audit, before you pay.
Will I see 100% of my bookings? +
No, and anyone promising 100% is not being straight with you. Web tracking captures the large majority of bookings, usually around 70 to 80%. The server-side layer, where your platform supports it, recovers more. We give you the realistic picture for your venue before you commit.
Do you run my ads? +
No. VenueSignal builds the measurement layer only. Your team or your marketing agency runs the ads, now with accurate data on what those ads actually produce.
Do I own the setup? +
Yes. Everything is built inside your own GA4, Meta and Google accounts. The setup belongs to you, with no dependency on us afterwards for the web tracking layer.
How long does it take? +
A single venue is usually live within a few working days of the audit. Multi-venue properties run on a delivery schedule we agree with you up front.

Let's fix your tracking
and unlock your true revenue.

Request a Signal Audit →
We'll review your setup and show you what's missing.
Get Started

Request your Signal Audit.

We'll review your current setup, estimate how much booking data you're losing, and show you exactly what's trackable for your platform. No charge, no obligation.

  • ✓ A clear read on your current tracking gap
  • ✓ Which layer fits your booking platform
  • ✓ A fixed quote, before you commit a penny
We reply within 1 to 2 business days.